Conceptual character design proposed for use across a variety of merchandise applications for Subway. Using classic menu items as a focal point, the designs feature retro rubber hose character designs and nostalgic colours, harking back to the franchise’s ‘1960’s America’ roots. Aiming to capture the fast-food, grab-and-go model, designs are mocked up across a range of applications, including stickers, t-shirts, tote bags and food takeaway packaging. Achieved with with contemporary imagery, focusing on urban city life.